Command Center/Marketing/Budget

§ Marketing

Ad Budget Planner

Set the monthly budget and channel split, tune the CPL assumptions, and watch the unit-economics guardrail. Edits persist on this device.

$/ month

Locked range: $2,000–$10,000 / mo

Projected leads / mo

~156

Blended CPL ~$38

Projected CAC

$192

at 20% lead→paid

Channel allocation

ChannelShareSpend / moCPLLeads / mo

Google Ads

High-intent Google ~$30–70 CPL. Branded + conquest + problem-aware only.

%
$2,400
$
~48

LinkedIn

Report-offer ~$25–60 CPL (3–5× cheaper than a demo ask).

%
$1,800
$
~40

Email tooling

Nurture-to-paid + concierge. List/tooling cost more than media.

%
$600
$
~20

GEO & content

Mostly time, not media. Compounding authority; lowest long-run CAC.

%
$1,200
$
~48
Total100%$6,000~156

Unit-economics guardrail

$

Used to check LTV:CAC against the floor.

LTV : CAC

25.0 : 1

At or above the 3:1 floor.

CAC payback

~192.3 mo

Past the 12-month ceiling — revisit spend.

Blended CPL

$38

Under the ~$84 sanity ceiling.

Figures are directional sanity checks, not forecasts. Payback uses an illustrative 1:1 CAC-to-monthly-margin assumption; validate against your own first-cohort data.

Google campaigns (reference)

BrandBranded defense

Defend the Emma Rocket name — cheapest clicks of all.

emma rocketemma rocket appemma rocket login
Conquest"Alternative to" capture

Catch buyers evaluating heavy PSA incumbents.

modern PSA built for consultingkantata alternativeaccelo alternativecertinia alternative[PSA] alternative for consulting firms
Problem-AwareLong-tail intent

Catch the decision-to-action / follow-through searcher.

follow-through software for consulting firmsstop work stalling after meetingsdecision tracking for IT services