Landing Page Library

Value-first lead magnet — the lowest-friction first touch.

Offer

A 2-minute self-assessment of where work stalls in your firm.

Target ICP

Both anchor ICPs

Campaign

Problem-Aware (Google) + LinkedIn Lead Gen

Keeps CPL 3–5× below a demo ask. Demo is the second step, never the first.

Hero asset landing page — the proof engine’s front door.

Offer

The benchmark report: where decisions die in IT-services & consulting firms.

Target ICP

Both anchor ICPs

Campaign

Problem-Aware + Conquest (routed to report)

Powers GEO, LinkedIn, email, and Google simultaneously. Full methodology + quotable stats.

Capture buyers evaluating heavy PSA incumbents.

Offer

Honest comparison: modern, purpose-built, onboarded with you.

Target ICP

IT-services / implementation boutiques

Campaign

Conquest (Google)

Wedge is "modern + real onboarding," not "no migration." Tight negatives required.

The Inner Orbit mechanic — invitation, not signup.

Offer

Request your place in the first orbit (qualification survey).

Target ICP

Best-fit A and C leads

Campaign

Brand + "Emma Rocket invite / waitlist" (Google)

Qualifies hard; accepted firms get concierge onboarding + a numbered cohort identity.

The always-on brand + product front door.

Offer

Learn what Emma is; route to the scorecard or report, not a raw demo.

Target ICP

All

Campaign

Branded defense

Calm Sage register. Microcopy follows the claims guardrail.